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Aerospace — 2024Insights

AeroDefense Web Solution

Streamlining mission-critical communications through design and automation.

The project focused on delivering a responsive, content-rich website and integrated email automation system for a leading aerospace defense technology provider. It modernized the company’s digital footprint while improving marketing efficiency.

Services

Front-end engineeringEmail automation designUX/UI optimizationDigital content management

Timeline

12-week development cycle

AeroDefense Web Solution hero

Efficiency gain

+40%

Engagement increase

+30%

Pages delivered

15+

Challenge

Legacy templates were non-responsive, email workflows were manual, and inconsistent UI elements weakened user trust. Marketing teams lacked unified tools to automate campaigns and measure engagement.

Solution

We developed and maintained over fifteen mobile-first pages on WordPress, engineered dynamic UI components in JavaScript, and restructured the HTML/CSS architecture for accessibility and browser consistency. Email workflows were automated with Salesforce Marketing Cloud using Journey Builder, AMPscript, and Data Extensions for targeted communication.

Outcomes

  • Improved campaign efficiency by 40% through automated workflows and segmentation.
  • Increased email engagement by 30% with audience-specific content and mobile-optimized templates.
  • Enhanced cross-device usability across all public-facing pages with consistent responsive design.

Technologies

  • WordPress
  • JavaScript
  • HTML/CSS
  • Salesforce Marketing Cloud
  • AMPscript
  • Figma

Deliverables

  • Responsive website architecture
  • Email campaign workflows
  • User interface components
  • UX wireframes and prototypes
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